International Olympic Committee

Purpose - making on sport entries - supporting sport - leading the Olympic movement

Roots - IOC based in Lausanne, Switzerland, created by Pierre de Coubertin on 23 June 1894 - Today its membership consists of the 205 National Olympic Committees.

landmark cases - 1896 The first summer olympic - 1984 they held a Los Angeles Olympic successfully

Why 1984 Olympic is successfully? - because before 1984 Olympic, usually host country lose their money

effect on business - they earn a tons of money using commercial partnership such as global broadcast or sponsorship - the host country can get a chance to enhancing contry's image